451 Research Report Recognises Sparkus for its Digital Coaching Platform

By: Sparkus

On our path to support our partners in building the workforce of the future, we always try to go the extra mile, even if it means to lay ourselves bare with a 360-degree evaluation. In that regard, we asked 451 Research- the leading information technology research and advisory company- to create a comprehensive analysis of SparkUs.

We’re proud to be identified as one of a select group of companies to position coaching as a standard part of L&D programs by making coaching available to all employees. The report recognises that digital coaching is gaining prominence in enterprise talent development strategies. And in this regard, it highlights our goal: to provide companies with a data-driven technology combined with the interaction of human touch, to optimise and scale the coaching process.

“We are delighted to be recognised for our work in bringing coaching to everyone and establish a sustainable coaching culture within organisations. Our digital coaching platform really helps create customised coaching programs, which are both scalable, and not compromising the high touch of human interaction for companies that engage and invest in the high potential of their employees.”

Özlem Sarıoğlu, Professional Coach and Co-founder of SparkUs


The leading technology research and advisory firm’s report recognised the goal for SparkUs is to provide companies with a blended solution of data-driven digital coaching technology combined with the interaction of external and internal coaches, mentors, and managers to optimise, report, and scale the coaching process. This approach enables companies to coach more employees while lowering their costs up to 75% and shorten the coaching process up to 45% by using digital coaching exercises, self-assessments and gamification tools to help conserve coaching resources.

“The increasingly-dynamic talent market has forced many enterprises to increase their investments in internal workforce development and mobility. Coaching has long been a part of many talent development strategies in the enterprise, but its cost and complexity often sees it reserved for a select group of individuals. Sparkus combines gamified self-coaching with expert human coaches to broaden the impact of an internal coaching strategy and to preserve coaching resources – this helps shorten the time to value of coaching.”

Conner Forrest, Senior Analyst, Workforce Productivity & Collaboration, Workforce Productivity & Compliance at 451 Research.


While we’re proud of our strengths, we also acknowledge the parts open for improvement and are excited to keep growing. And we’d love you to hold us accountable! That’s why we’re sharing the report with you so you can peek behind the curtain.

About 451 Research

451 Research is a leading information technology research and advisory company focusing on technology innovation and market disruption. More than 100 analysts and consultants provide essential insight to organisations globally through syndicated research, advisory services, and live events. 451 Research was founded in 2000 and is headquartered in New York and is now part of S&P Global Market Intelligence.

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